Fashion will make a big splash at this Sunday�s MuchMusic Video Awards (MMVAs), as the superstars of the music world grace the red carpet with panache and an exuberant style, from head to toe.
Whether hardcore music fans want to believe it or not, fashion has always been a part of music, from Duke Ellington�s classic apparel and Elvis� flashy one-piece white suit, to Cyndi Lauper�s crazed ensembles and Jimi Hendrix�s electric bandana. Great artists surely have great style.
From Rihanna, illScarlett and Mel C, to Akon, Hedley and Sean Kingston, the fashion spectacle at the MMVAs promises to be stunner.
�Artists sure do have distinct styles,� says Glen Baxter, host of In Fashion and reporter for the FashionTelevisionChannel. �And part of what makes them exciting to watch is that you never know what they�ll do, so viewers can expect the unexpected.�
The unexpected is what the MMVAs are all about. �It�s not your typical awards show. It�s colourful, chaotic, unconventional and unscripted glam fest,� Baxter says. And that�s where the fun starts. Given that the award show is based on a visual medium, the artistry of the video is reflected in the artist�s sense of style, whatever it may be � avant-garde, sleek, poised or eccentric.
Baxter says the MMVAs are known for its dazzling red-carpet entrances, so to expect �lots of daring duds, eye-catching colour, and lots of glam with a street twist.� Over the years, artists like Christina Aguilera, Nelly Furtado, Fergie, Lenny Kravitz, among others, have dazzled fans on the red carpet.
Pungent fashion is an art form, but it takes the right personality to pull it off. Take Rihanna, for example, who is one of the performers at the show. She�s a fashion chameleon, a perfect canvas for most fashion designers. For those wondering what she�ll be wearing at the MMVAs, it�ll surely be dramatic. �Rihanna is a trendsetter, who is daring and willing to take chances with her look.�
But she�s not the only one with spunk. Hedley, the Vancouver-based rock band, who leads the MMVAs with six nominations, are known for their individuality. Baxter says that they�ll make a statement no matter what they wear � whether it is jeans and a T-shirt, or a tuxedo. �With Girlicious�expect the Burlesque- inspired popstars to be wearing garters, stay-ups and all that is lacy and frilly.� With Melanie C, Baxter says he expects her to �deliver a sexy statement� with a classic tailored suit.
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